1. What do they look for next to the word psychologist? As you know, the life of the vast majority of Internet users cannot do without search engines. Indeed, for many of us, it begins there, allowing organizations and individual professionals to use this moment to their advantage. After all, we can easily find out all the statistics of requests from our potential clients to the system, and calculate for which key queries this occurs. Moreover, it is publicly available, for example, on wordstat.yandex.ru. In general, such statistics are beneficial material for sociological and socio-psychological services, as they allow one to fairly accurately judge the current interests of people living in a particular region and even a particular city, as well as study the dynamics of interests by year and month , weeks... For example, I, as a professional psychologist, am interested in the request of a psychologist in Cherepovets, or a psychologist in Cherepovets. It seems to me important how many users and how many times accessed the search engine, for example in July 2012, and indeed this year. I give a request to the wordstat.yandex.ru system and it “tells” me that “the cat cried,” i.e. The demand for the services of a psychologist in Cherepovets is not so great... Okay, but throughout the system as a whole?! It turns out that everything is in order here and the system gives me a long list of queries for the key phrase that interests me. It turns out that since the beginning of July, the system has been accessed 573,231 times for this request in Yandex. Okay, even great! There is enough work for everyone, since the total number of psychologists living in Russia is several times lower. What words are next to each other, in conjunction with the word psychologist, and what is the “demand” for them? The second line is occupied by the phrase psychologist work. Users made this request 57,426 times in July 2012. One must assume that it was the work that interested them. And since they entered the words “educator psychologist” into the search engine 54,160 times, I strongly suspect that in most cases this request was made to the system by psychologists who dream and see themselves in just such a position. May God grant them that their dreams come true someday! From the same category of queries are “a psychologist is looking for a job” and queries such as child psychologist (4th place), vacancy psychologist (8th place), school psychologist (15th place), etc. It is interesting that the 10th place in terms of the number of requests is occupied by the phrase “activities of a psychologist,” and the sixth place is occupied by psychologist’s reports. It turns out that many users are interested in a psychologist, but they don’t know exactly what he actually does. So we need to clarify - help people! Where is the demand for the professional skill of a psychologist? It starts, in our opinion, from the fifth place and sounds like advice from a psychologist. 19042 times Russian-speaking Internet users were interested in this delicate issue. Seventh place is occupied by another phrase of this kind - consultations with a psychologist. What’s interesting is that the vast majority of them wanted to do this, i.e. consult and consult for free, i.e. free, i.e. for nothing. In any case, the 12th and 13th places are occupied by the phrases free psychologist and psychologist for free. Another thing that users interested in the services of a psychologist want to save on is time. Who wants to drag themselves to Cherepovets for psychological counseling with a guru of modern psychology, when this can be done “here and now”, i.e. quickly, i.e. immediately. Just a minute ago you were suffering and didn’t know what to do, but after typing phrases such as online psychologist (14th place), free online psychologist (28th place), skype psychologist (reluctant to count), you immediately found happiness, peace and peace of mind . And that’s all you need! How about paying for a good service?! One should not think that all Internet users would like to use psychologists for nothing, but the fact that the majority would like to do just that is revealed by the rating of requests. In any case, queries such as psychologist price, family psychologist price, services!