Traffic jam... there is little entertainment, although you can find something to do, something to listen to and even something to do. But then the inscription on the remarkably dirty jeep catches your eye - “a dirty tank is not visible in battle.” A little further, it looks like a tanker is also driving - the online game icon is modestly nestled in the corner of the rear window of the car. And then, apparently a girl, with an inscription that she is a girl and she can do something. So...Standing in a traffic jam is becoming more and more interesting. What kind of owners of these cars are sitting there, what are they thinking, what do they want to express with the help of their car? It looks like a happy dad is driving and telling the whole world that he is bringing his son from the maternity hospital - our congratulations to you, with a tassel. Here’s a car covered in hearts - “I love Dashulya” - let everyone know that this is serious - we’re happy for you, young people! Here’s a provocation - “if you catch up, I’ll get married” .. only bad luck - there’s a brutal bearded man behind the wheel.. Whether you like it or not, this method of attracting attention works. The semantic load of a phrase flashing before your eyes is small - you can read it and forget it. But if a person’s attention is focused to the maximum, for example, when driving a car, the imprint remains for a longer time. Therefore, we - the Vladimir regional public organization group “Beginning”, under the leadership of A.V. Grebnev. I wanted, using this method, to declare my attitude towards sobriety and everything that we associate with it. We will not hide that the calculation is also made for the younger generation. Children react to everything unusual and attention-grabbing. The process of imprinting occurs unconsciously according to innate mechanisms. That’s why our motto is: “If you stay sober, everything will happen!” especially if parents drink, give the child the opportunity to call on the phone and find out who the teetotalers are and what is needed for dad or mom to be sober. The promotion has just begun. But the cars are already attracting attention. People are reading. I would like to know your opinion, dear experts, guests of the b17 site, on the idea of ​​such an action. We will inform you about the results of work in our city later..