Ostap Bender, as a literary character, had a number of outstanding qualities: proactivity, determination, creativity and flexibility in achieving what was planned. In life, Ostap was guided by a number of rules, some of which, over time, became Law. It’s time for us to get to know them. The ice has broken , gentlemen, jurors! And then Ostap suffered... Law 1. First of all, the system. I would like to remind you that a system is a set of elements that are in relationships and connections with each other, which forms a certain integrity, unity. And, most importantly, here: integrity and unity. There are different strategies for creating a system of psi practice: - copying the system of a successful specialist; - creating your own system; - transforming a working system to suit yourself and your tasks. Obviously, each strategy has its own strengths and weaknesses. In the first option: fast, easy and cheap, but may not suit the goals and objectives, target audience and core business processes. In the second option (subject to a positive outcome): long, difficult, costly, but may be unique and competitive. In the third option: relatively quickly and easily, moderately costly, flexible adjustment when changing the goals and objectives of psi practice. Look at one of the options for the system of psychological practice. Where, the triangle “specialist-method-consumer” describes the structural and content component of psi practice, and the “content-infochannel-niche” triangle is a dynamic aspect of interaction with the consumer. The “nature of activity-meaning” axis determines the personal and professional identity of a specialist. You can use this model of psi practice or choose another one that suits your understanding of the goals and ways of achieving what you want. Law 2. People are most afraid of the incomprehensible. This is true. Information, any information organizes the unknown and incomprehensible. Therefore, the clearer, clearer and more clearly a psychic practitioner formulates what he can be useful for, the more trust he inspires, the more clients - receives patients. It is advisable to describe the process of getting what you want, if not in a public field, then in a personal meeting. This approach helps the client-patient make a decision about cooperation. Law 3. I study the souls of my patients, and for some reason I always come across very stupid souls. It may seem , that this law is provocative and alienates the psi practitioner from his consumer. But this is at first glance. Think about the simple truth: “Many people have problems that others successfully solve themselves or have no idea about them in similar situations!” Maybe be Ostap Bender right? Law 4. Learn to trade. Trade is not only the engine of progress, it is also a mechanism of exchange: information, energy, banknotes and other values. Whether we like it or not, the psi market is special. Of course, we do not sell goods and do not We provide services in the classical sense, where there are objects of the material world or visible ways of manipulating these objects. The psi market is an energy-information market, where, through the influence on the consciousness-body, the various potentials of the client-patient are reduced, strengthened or balanced. The range of this the impact is great: from changing beliefs, to psychosomatic and somatic healing. And... selling it (everyone sells their own) is difficult. Law 5. Act, act and act. Remember that only actions bring results... An obvious postulate that more than 80% of psi specialists -practitioners ignore. The desire to study, study and constantly learn is commendable when there is an understanding that knowledge provides only a theoretical or working model. Without actions to implement the model, it is difficult to assess its effectiveness and efficiency, the need for transformation or replacement with another model of professional activity. Therefore, the strategy: “I apply-understand-accept” is often more effective than the strategy: “I understand-accept-apply.” In conclusion, I would like to ask: “The ice has been broken, gentlemen of the jury?»